Our health is something that we are concerned about the most. Without robust and proper health, you won’t be able to enjoy anything in your life. The proverb of “Health is Wealth” is true to its every word. Be it a rich or a poor individual, health is an important criterion for every person. A man or a woman will not be able to enjoy their life if they face health issues regularly. That is why having pristine health is so crucial for us. In our regular routine life, we might not be able to get all sorts of nutrition that we require.
The nutritional requirement may differ based on gender and age. Different people have different needs of nutrients. To fill up the gap of nourishment that we face or to add up some extra nutrients to our body, the dietary supplements are pretty useful.
The “dietary supplements” can have diverse categories and products underneath it which you can either eat or drink for supporting your health. The dietary supplements are not medications but can be considered as a substitute for food. These supplements are often packed with nutrient ingredients that are helpful for the growth and overall maintenance of our health. Some of the common ingredients that you will find in the dietary supplements are:
• Minerals
• Vitamins
• Carbohydrates
• Amino acid
• Herbs or other botanical content
• Calcium
• Phosphorus
They can be taken separately, or you need to take them before or after food.
In India, the health consciousness is also on the rise, and the people are opting for the dietary supplements to keep themselves healthy and fit. These nutritional supplements are more useful for those urban Indians who have to lead a very hectic life schedule. Unhealthy food habits, less time for any physical workout and long hours of desk job are making the people vulnerable to ailments. In such condition, the dietary supplements fill up the gap of nutrition that they face.
The dietary supplements also come to use of those fitness enthusiasts who work out at the gym and look for substantial nutrients in their diet for muscle growth and stamina. They provide those nutrients which the people fail to obtain from other sources because of lack of time to cook or extremely busy lifestyle.
There are many big and small companies who are there in the dietary supplement market. They provide their product for all age groups right from a small child to an old person.
Some of the key factors that are also pushing the market growth of these products are rapid digitization, awareness regarding nutrition and care, increase of various chronic diseases like blood pressure, diabetes, obesity, and cardiovascular issues. The urban Indians are the highest consumers of dietary supplements in comparison to rural India where the dietary supplements have still go a long way to establish its market.
Some of the leading players in the dietary supplement market are Dabur, Herbalife, Himalaya Drug Company, Patanjali, Abbott India Ltd, and GlaxoSmithKline Consumer Health Care Ltd. With extensive and aggressive marketing, these companies are in a war against each other to dominate the dietary supplement. They are continuously offering new, improved products to win the trust of the customers and increase their sales graph. They are making the product consumer friendly so that the people can easily consume it and gain maximum benefit from the dietary supplements. With the current trend going on, the market will see a sharp increase in its growth. According to a market research report, the Indian dietary supplement market is anticipated to grow at a CAGR of more than 15% which forecasted from 2022 to 23.
